I conceptualized, coordinated, and executed hosting a macrame + terrarium workshop in partnership with Fat Owl Fibres and Terra Velta at Saje Natural Wellness.
Fat Owl Fibres is an Ottawa-based macrame company led by two sisters, Jessica and Jillian Toonders. Macrame is a form of lace-like textile produced using knotting and their product offering includes plant hangers and decorative wall hangings.
Terra Velta is an Ottawa-based succulent and neat plant grower, founded by Velta Tomsons. The two brands had never collaborated before, but it was the perfect partnership because attendees were able to populate their brand new macrame plant hangers with a custom-made terrarium.
+ Designed custom, shareable social media graphics
+ Developed in-store signage
+ Secured sponsorship from vendor to provide refreshments.
Alex Geerts is a creative, detail-oriented digital marketer with an insatiable thirst for adventure and storytelling. She’s an explorer, animal lover, photographer, and still uses the word “kewl.”
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